Questions? Call Us Toll-Free 802-752-4738 | Email Us
All of your Animal Product Needs in One Place
Located in Milton Vermont, we specialize in producing & packaging premium quality extruded products for dogs and cats. Our Product Development team is available to help you bring your new product ideas to market with an emphasis on safety & quality. We are pleased to offer low minimum order size requirements to facilitate the launch of new products for our customers.
Green Mountain Animal, LLC is a complete one-stop shop for all your custom formulation needs for companion animal health products and treats. We are experts in innovative formulation and product quality with the ability to manufacture and source a wide variety of delivery options—including extruded chews, extruded sticks, tablets, capsules, powders, gels and liquids—for your unique product.
As a contract manufacturer of animal health products and treats, we pride ourselves on our commitment to quality and safety throughout the manufacturing process. Contact us today to learn how we can help you create your custom animal health product or treat.
Why Work with Green Mountain Animal, LLC?
- Science-based company led by seasoned industry and technical experts
- Custom formulations with low minimums and competitive prices
- Private label manufacturing of innovative, consumer driven products
- Core leadership in National Animal Supplement Council (NASC)
- USA-based manufacturer
- We keep our promises
Product Development
Our experienced product development team can assist you with formulating your custom products to make a product that dogs and cats will crave while working within your budget.
Samples
To ensure that your products meet your standards for flavor and texture, we will make small sample batches for you to review. We know your time is valuable so we pride ourselves on our ability to make samples quickly using our small laboratory equipment and our full size extruders.
Compliance
Dale Metz, CEO of Green Mountain Animal, is the Vice President and a founding member of the National Animal Supplement Council. With his 14 years of experience working with the FDA and Center for Veterinary Medicine, we can help you navigate the confusing world of regulatory compliance.
Palatability
Green Mountain Animal has relationships with many of the animal rescue groups in our area so we have an ample supply of taste-testers to give us feed back on our flavors. The best formula in the world will not do any good if the animals will not eat it!
Flexibility
We know that you have great ideas for your new products so our facilities allow for a variety of packaging options to suit your needs. Our equipment can handle small or large batch sizes so you do not have to make a major volume commitment when launching a new product.
Full Service
From formulation and ingredient sourcing to packaging and shipping, Green Mountain Animal does it all to provide you with a finished product that is ready to put on the store shelf.
See our main site at GreenMountainAnimal.com/
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Category Archives: Consulting
Private Label or Branding: Which Is Right for Your Pet Product Line?
Should you go with private label or branding for your new pet product line? When it comes to launching a pet products, one of the first decisions you’ll face is whether to go with private label or create your own brand. Each approach has its advantages and considerations, and the choice depends on your goals and resources.
In this guide, we’ll compare private label and branding in the context of pet products to help you determine which is the right path for your venture. At Green Mountain Animal, LLC, a trusted contract manufacturer of pet products based in the USA, we work with both private label and branded pet product lines, and we understand the nuances of each.
Private Label Pet Products
Private label products are manufactured by one company but marketed and sold under another company’s brand name. Here are the key considerations for private label pet products:
Advantages:
1. Faster Market Entry:
Private label allows you to quickly enter the market with established products, saving time on product development.
2. Lower Costs:
Private label products often come with lower production and development costs compared to creating a brand from scratch.
3. Less Risk:
Since you’re leveraging existing products, the risk associated with untested ideas is reduced.
Considerations:
1. Limited Control:
You have limited control over the product’s formula, branding, and pricing.
2. Less Brand Recognition:
Private label products may have less recognition and customer loyalty compared to established brands.
3. Competition:
You’ll be competing with other businesses offering the same private label products, potentially leading to price wars.
Branded Pet Products
Creating a brand involves developing unique products and marketing them under your brand name. Here’s what to consider for branded pet products:
Advantages:
1. Brand Identity:
You have full control over your brand’s identity, allowing you to build a strong and recognizable presence in the market.
2. Product Differentiation:
Creating unique products enables you to stand out in a crowded market and charge premium prices.
3. Customer Loyalty:
A strong brand can cultivate customer loyalty and trust, leading to repeat business and word-of-mouth referrals.
Considerations:
1. Longer Development Time:
Creating a brand from scratch requires more time and resources for product development and marketing.
2. Higher Costs:
Initial investment in branding, marketing, and product development may be higher.
3. Risk:
Launching a new brand carries inherent risks, including market acceptance and competition with established brands.
Choosing the Right Path
The choice between private label and branding depends on your goals, resources, and market strategy. Consider factors such as your budget, time frame, and long-term vision for your pet product line. It’s also essential to conduct market research to understand your target audience and competition.
Working with Green Mountain Animal, LLC
Green Mountain Animal, LLC, supports both private label or branded pet product lines. We offer contract manufacturing and private label services, allowing you to choose the path that aligns with your vision. Our experienced team can assist you in bringing your pet product ideas to life, whether through private label or branded products.
Private Label or Branding? Contact Us to Explore Your Options
Ready to take the next step in your pet product venture? Contact Green Mountain Animal, LLC, and let’s discuss your goals and explore the best approach for your pet product line.
Green Mountain Animal, LLC
75 Catamount Drive
Milton, Vermont 05468
802-752-4738
drmetz@grnmtnanimal.com
Marketing & Consultation for Contract Manufactured Pet Products
Do you need marketing & consultation for contract manufactured pet products? Outsourcing the manufacturing and marketing of pet products offers many benefits. If you are a startup, you can understand the pet products industry well by collaborating with a professional team.. Furthermore, you can produce high product volume and earn high profits without owning a manufacturing unit.
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What is a Marketing & Consultation for Contract Manufacturing
Marketing and consultation for contract manufactured pet products is the process where business owners outsource pet product production and marketing to a third-party vendor. This business model is different and more profitable than drop-shipping. In this business process, a professional team will design and produce pet products for your business according to the right specification.
When your goal is to create budget-friendly private label pet products, outsourcing the business process to an experienced team such as Green Mountain Animal LLC is the best decision. Since contract manufacturers have years of experience in the pet product business, they will drive your business in the right direction. In less amount of time, you will notice significant results in sales and revenue.
Starting a private label pet product business seems easy, but it requires the right knowledge and expertise. By consulting a contract manufacturer for marketing and consultation, you can boost your sales and have a competitive edge in the industry from the start. Remember, there are many businesses in the market, selling the same pet products as you want to sell. But, by connecting a professional team with your business you can grab more customer attention and target the right audience.
Benefits of Marketing & Consultation for Contract Manufactured Pet Products
Here are some benefits of consulting with a contract manufacturer for marketing and consultation:
1. Lower Labor Costs
By collaborating with a contract manufacturer for your private label products, you can reduce labor costs. Outsourcing product development under the right circumstances with broader compliance implications is the right option. Especially when you produce pet products, you should have huge knowledge about healthy ingredients. Outsourcing the development and marketing process saves a tremendous amount of money, time, and effort.
The major financial problem that many manufacturing units complain about is the labor cost. But, when you outsource processes that require more labor, you can focus on other areas such as product improvement. Many organizations find contract manufacturing an effective option to save money and focus on core business tasks. You will have the same experience.
2. Fuel Innovation
Outsourcing will quickly trigger innovation. To create a new product or private label product, you need to consider production scheduling and tools. Furthermore, with little knowledge about the pet product industry, you cannot produce successful products. Outsourcing significantly increases the success of new products as the product will include insights from industry experts.
Also, as a startup, you will require a massive amount of time to understand efficient ways to create private label products. But, outsourcing includes quick schedule prototyping and other processes. What’s more, you can improve resource reallocation and save a fortune.
3. Contribute to Efficiency
The production process involves various inefficiencies. You must have an expert level to handle production and improve the production process. But, with a lack of experience and knowledge, handling pet product development would be a challenge.
For instance, while creating private label supplements for dogs, you must know products with effective ingredients. Furthermore, you should have marketing skills in the same niche to target the right audience. Even though you will be able to launch a product, it won’t be profitable.
On the other hand, when you outsource the marketing and consultation process, you receive greater efficiency. Especially when you hire a team with expertise in the same niche, you can expect a greater return. The product qualities will be above your expectation with reduced production costs. Furthermore, an efficient team knows how to reduce the cost of resources. So, the result will be better than what you can create with a lack of experience.
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4. Gain New Customers
Outsourcing marketing tasks to a relevant team with extensive experience in the industry will boost sales. A professional marketing team, working in the pet industry understands the target audience better than you do. They use the right channels to grab customer attention and generate more revenue.
Furthermore, a professional team focuses on proper branding for pet products. Their packaging will attract more customers and provide relevant information such as ingredients. Pet owners purchase products after checking the ingredients, if they won’t find the ingredients they are looking for they won’t purchase.
A marketing team with expertise in pet products knows what pet owners are looking for. They will use taglines and other effective marketing tactics to increase sales and generate more revenue. Furthermore, they know FDA and EPA regulations, so they will design the products and update your website accordingly.
Marketing & Consultation for Contract Manufactured Pet Products: Conclusion
Do you want to hire a professional contract manufacturer for marketing and consultation to produce pet products? If yes, then you should consult our professional team. At Green Mountain Animal LLC, our experts have extensive knowledge about pet products. They have expertise in product development, compliance, packaging, and shipping.
If you want to learn more about our services, contact us at 802-752-4738.
How to Create a New Pet Product Brand
How does one go about creating a new pet product brand? The market for pet products is competitive and growing at a fast pace. Pet owners want the best value in return as they spend a lot of money getting a pet product. So, if you are thinking of introducing a new pet product brand, you need a solid path to communicate your value and stand out in the competitive market with good standards.
Moreover, you can focus on unique aspects based on customer experience and provide the best branding. The American Pet Products Association is facilitating the pet products industry, ensuring the manufacturing of high-quality pet products.
Let’s go through the step-by-step procedure to create a new pet product brand.
1. Set up the Foundation
The first and foremost thing you need to do for creating a pet product brand is setting up the foundation. For this, you need to analyze the following points:
- Focus on your business. What does it currently look like if you talk about branding? Evaluate current standards for your branding and identify the right and wrong strategies.
- Focus on the customers, whether you are currently attracting the right customers/clients? Evaluate the ideal customers for your pet products brand.
- Craft Ideas for your business descriptions, offerings, and other aspects. How would you describe your business to others?
So the above steps will help you make a particular decision, and you will go smoothly onwards.
2. Establish Your Goals
Once you have finalized the first step, now you have to decide your pet product branding goals. It would help if you determined the following purposes:
- Profit growth
- Customer Service
- Clients target market
- Brand marketing
- Data and analytics
- Digital advertising
3. Define Your Unique Selling Proposition (USPs)
It is important to identify the unique selling proposition of the products you will offer. You should have the following answers.
- What quality of your pet product brand makes you stand out?
- What offers do you have?
- How can your brand be better than your competitors?
4. Establish Branding Keywords
Branding keywords describe your business and boost your SEO rankings. Establish the keywords that lead to fruitful results. They are beneficial for your business in terms of content, marketing your business, and driving traffic.
5. Pet Branding Visuals
You can get an idea from other brands that have a similar goal as your pet product brand. The tone needs to contemplate colors, product name, and other aspects of your brand. You need to select the colors according to the brand product name, like it may be upscale or metallic.
Colors
For best pet product branding, you need to take into account the colors more than your preferences. Research shows different colors stimulate different emotions and play an essential role in brand promotion. The use of the right color increases your brand recognition by 80%, which plays a crucial part in a pet product branding business. Combining dark with light colors and dominant with accent colors can give a somewhat better inspiration.
Visual branding, including colors, shape, imagery, and fonts, is crucial to catch a customer’s attention and influence their impression. You need to identify the gaps in your branding and craft ideas on exploring your brand attributes effectively.
Shapes
The strategic use of colors and shapes is the best part to grab customer’s attention. The general rule of thumb is:
- Straight lines (triangles, rectangles, squares) showcase reliability, security, and seriousness.
- Curved Lines (circles) anticipate feelings of wholeness, harmony, femininity, movement.
6. Brand Attributes
Brand attributes are the key to your brand success. These are the characteristics that your customers and audience see as the fundamental part of your brand. Brand attributes remain consistent and serve as the foundation.
- Your brand should be trustworthy and safe.
- The brand must be warm, compassionate, and positive.
- Your brand should be luxury, medium, or affordable at pricing.
7. Demonstrate Your Pet Brand’s Personality
Pet owners have a significant concern with the safety and happiness of their pets. You can add an authentic look to your pet product with visual branding. The people who will buy your products may like seasonal ideas that may be helpful to market your product on social media for your pet product brand.
8. Marketing for Pet Brands
Whether you want to create a new pet product brand for dogs, cats, or other pets, one similar thing is pictures of lovely pets. It would help if you now had your entire focus on social media to market your pet product brand to get more attention from the public.
Marketing is the most important step. Without a strong social media presence, your pet product can never build a brand name. So, put all your effort into marketing your pet product on the right platforms.
Creating a New Pet Product Brand: Conclusion
You can create a new pet product and sustain your business in a competitive market. Selling a high quality branded product will help you build customer loyalty. You need to take into consideration your potential customers that what they are looking for. You can find the best guidance and support for your pet product brand by choosing Green Mountain Animal.
For further information, contact us at 802-752-4738.
GREEN MOUNTAIN ANIMAL LLC
75 Catamount Drive
Milton, Vermont 05468
802-752-4738
drmetz@grnmtnanimal.com
ctomat@grnmtnanimal.com
Sources
https://www.thebalancesmb.com/how-to-start-pet-food-business-1326170
https://www.petmarketingunleashed.com/post/branding-pet-businesses-3
Pet Product Consulting
Are you seeking information about pet product consulting & manufacturing? If you are thinking of getting into the pet product business, let me tell you it is high time to do so. The great thing about this industry is that getting into it is not as challenging as other industries. Nevertheless, it is a growing industry now. Because now, people are starting to realize that pets play an important role in their lives. People do not only keep their pets, but they look for the best food and products to use on them to keep them safe and healthy.
Pet product manufacturing companies have made it easy to get into the industry. Now, you need to hire an efficient pet product manufacturing facility, and you are good to go. The facility will make white label products for you. Then, you will only need to slap your logo onto the packaging, and you are good to go.
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Many facilities around America provide the facility, but choosing the right facility is challenging. In this article, I will tell you what you need to look at in the pet product manufacturing facility.
Qualities of Good Pet Product Manufacturing Facility
While searching for the right facility, you need to consider a few important points, which will help you hire the best manufacturing facility.
The Quality of the Raw Materials
When hiring a facility like pet product manufacturing, you need to see the quality of raw materials they are using. The quality of raw materials will tell you a lot about the quality of the final product.
If you’re aiming to become a leading player in the field, make sure to determine where the resource facility buys its raw materials. Because in today’s age, people will come to you if you find out anything fishy about your resources.
The Research Team
The research team plays an important role in perfecting your product. In the past, people did not have many options to choose from. Now, they have a wide range of options. Therefore, pushing in a product that has no scientific backbone will instantly flop.
Therefore, while searching for a service, you need to hire one with a competent research team. They can make innovative formulas that would work for the consumer.
Facility’s Name in the Market
Having a good reputation in the market is essential. If you hire a facility that is infamous for providing bad services, your investment will go down the drain in no time. Therefore, while looking for a service, make sure you hire someone with a good name in the market.
Kinds of Services they Provide
When hiring such a massive facility, make sure it provides you with multiple services. As a businessperson, it will be convenient for you. Try finding a service that provides services like sources of raw materials, manufacturing the product, packaging it, and marketing as well.
This way, you only have to do a fraction of the work. Nevertheless, it will cut the cost for you as well. Because you will not need to purchase any heavy machinery, raw materials, hire skilled labor, research team, or anything else. You only need to pay the facility, and they will provide high-class services.
The Facility Provides Small batch Orders and Samples
Most people overlook it. However, when hiring a manufacturing facility, you need to hire one that provides you safe ground to play on. They need to let you test the product before putting it in the market.
It is a huge green flag when the facility lets you make small orders at the beginning of the dealing. It shows that the facility is confident about its products.
Best Pet Product Manufacturing Facility
Not many pet product manufacturing facilities will provide you with high-quality services and products. However, Green Mountain Animal is a total game-changer.
More about Green Mountain Animals
If you are looking for a quality pet product manufacturing facility, I highly suggest that you look at Green Mountain Animals services. They provide you with multiple services like resourcing raw materials, manufacturing multiple pet products, packaging the product, and marketing the product.
They have a talented team of researchers, scientists, and marketers that will invent innovative formulas and efficiently market them to the public. On the other hand, they work under the guidelines of the National Animal Supplement Council.
They provide you with samples, small-batch orders, and custom formulas. Best of all, they use exceptional quality raw materials that will help you in designing a great product.
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Final Feedback
If you are searching for the right place to get consultation for pet product manufacturing, I highly recommend that you contact Green Mountain Animal LLC. Their vast industry experience will give you an edge when creating and selling your custom pet products.
CALL TODAY:
GREEN MOUNTAIN ANIMAL LLC
Dr. Dale Metz
802-752-4738
drmetz@grnmtnanimal.com
Marketing and Graphics Consultant for Custom Pet Products
Do you need a pet products marketing consultant? Hiring a marketing and graphics consultant for your custom pet products is crucial, especially as the pet products industry has become very competitive. If you plan on selling a large range of pet products and want your products and business to thrive, you must get the right marketing done.
There are many different ways you can market pet products; if you hire the right marketing and graphics consultant, they will guide you on how you can effectively market your product. They will share many fabulous ideas. If you want to learn more about marketing and graphics for customized pet products, you must spare a few minutes and continue reading.
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The Importance of Marketing for Your Custom Pet Products
Marketing helps you create a brand image for your pet products company and add value to it. Without marketing and proper branding, your customized pet products would be like any other product in the market sold in stores.
If there is something special about the customized pet products you make, you need to market it the right way so that your target audience knows why they should go for your products instead of someone else’s. Marketing your pet products will give your brand a unique recognition which is very important to stand out in an industry in which there is neck to neck competition.
The Importance of Graphics for Your Custom Pet Products
Branding your customized pet products through graphics is also very important as it gives your business identity and makes it unique from other similar businesses. The image or logo of your business will portray a specific object or emotion that gives a slight background to your business. It also helps strike an emotional chord with your customers and develop a relationship.
Unique graphics that include logos and colors will help customers recognize your brand instantly if they see your pet product in a magazine or TV serial. If you have no distinct identity or outstanding features, your customer won’t be able to recommend your products to others or even know that such a product exists.
So, whether you are launching a new product, or introducing new packaging for an existing product, hiring a marketing and graphics consultant is important.
How to Effectively Market Your Custom Pet Products Business
There are a few steps you should consider when marketing your customized pet products. It’s important to research and shortlist the best ideas; also, go through these steps if you don’t want to create a poor marketing strategy that would affect the sales of your customized pet products.
1. Figure out Your Niche
First, you need to identify the niche of your business. Niche is a specific product or service you’re offering that makes you unique from other businesses within your industry. Your niche could be customized engraved collars or pet beds of high foreign quality.
2. Benefits of Your Business
Next, you need to identify the benefits your customers can enjoy by doing business with you. Think, why will the customers buy your pet products and not someone else’s? You can highlight the key benefits or features in the packaging or design of your product.
3. Understand Your Customers
It is important to know what type of customers buy your product and create a good buyer relationship. This will encourage them to buy more from you and recommend your products to others. As a business, you must understand and cater to the needs of your customers. The best way to do this is by taking the opinions of your customers.
4. Bring Your Mission to Light
You should keep your mission in mind and know what you want to do in the future with your business and how you can improve your pet products in different ways. This will also give you an idea of how you can market your future products and start to plan from now on.
5. Brainstorm all Your Ideas
After you’ve followed all the above steps, you can now finally start to brainstorm and note down all the ideas you have in mind. This is the time you come up with catchy taglines, phrases, and packaging to help identify your customized pet products business. Your marketing and graphics consultant plays a key role at this stage.
How to Choose the Best Marketing and Graphics Consultant
While looking for a marketing and graphics consultant for your customized pet products, you must make sure to choose the right one. Mentioned below are the factors that will guide you to choose the best consultant:
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- Check out all the services the consultant provides
- See if they offer the type of marketing and graphics services you’re looking for
- Compare their prices with other marketing and graphic consultants and check reviews to see if the price they charge justifies the quality of their work
- Find out the type of machinery they use and if they have updated technology
- Check out their portfolio
- Check Credentials
- Visit them or interview them on the phone, and ensure they maintain the highest quality standards
Takeaway
Now that you have an idea of why hiring a marketing and graphics consultant is important for promoting your custom pet products, you must hire one for your brand’s marketing. Contact Green Mountain Animal, as we will help you with the marketing, designing, and packaging of all your pet products. Our experts will share innovative marketing ideas and may offer a variety of packaging options to cater to your needs.
GREEN MOUNTAIN ANIMAL, LLC
75 Catamount Drive
Milton, Vermont 05468
802-752-4738
Pet Food Formulation Consulting
Do you need pet food formulation consulting? In the past, people used to feed their pets the same food that they ate. However, it was not right. Animals require entirely different diets than humans. They require nutrients that might be hazardous for humans.
When people started noticing this, a need for pet food arose. Today, the industry has become a giant. According to experts, the industry will be worth $113.8 billion dollars by 2025. Therefore, it is high time that you get into the industry when it is relatively smaller.
Now, all pet food companies provide users with a different formation that claims to do various things for pets. Therefore, before getting into the industry, you need to target a niche that other companies are not targeting and formulate food accordingly. To formulate an innovative pet food formula, you will need help from professionals.
In this article, I will tell you what raw materials you require to formulate an ideal pet food formula. Furthermore, I will tell you about the best pet food formulation company you can find.
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What Nutrients Good Pet Food Requires
Similar to humans, animals require nutrients to keep them healthy. The nutrients might help them in the blood clotting process during an injury. They can also help make their hair softer, make them healthy, make their teeth stronger, and improve other essential body processes.
Proteins
Proteins are essential for your pet’s health. They make up various tissues in the body like hair and skin. If you give your pet protein-rich food, they will grow a healthy coat and have beautiful skin under their fur.
However, keep in mind that a body cannot soak in protein directly. You will need to add amino acids with sulfur in it to make it beneficial for the pet.
Carbohydrates
Carbohydrates help food turn into sugars. This process is essential for any living being as your blood absorbs nutrients when they are sugars. They help your pets absorb nutrients and improve your pet’s digestion. Nevertheless, it helps in keeping your pet away from genetic disorders.
Sugar
A living body requires two types of sugars in their body to convert the sugar into energy. The first monosaccharides, the sugars, help break down the large macronutrients into tiny molecules. Altogether, it helps in strengthening the metabolism of the pet. You can find sugar in foods like fruits.
Disaccharides it is the most common sugar found in nature. If you combine monosaccharides with disaccharides, they will make sugars such as maltose, sucrose, and lactose. These sugars help disaccharides break down. It will help in reducing sensitivity in your pet.
Amino Acids
Amino acids help in making your pet healthy and beautiful. It helps them grow a luscious coat, producing hormones and growing healthy nails.
You might know this, but you can find various amino acids in nature. All the amino acids help in different body functions. However, there are a few, which your pet needs in his diet to stay healthy, that is:
- Valine
- Isoleucine
- Tryptophan
- Arginine
- Histidine
- Threonine
- Lysine
- Phenylalanine
- Leucine
Essential Minerals and Vitamins
Your pet requires a few minerals and vitamins that will help boost their immune system. These vitamins and minerals also improve the anticoagulation system during injuries and make the animal live a healthier life overall. Therefore, you need to add the following vitamins in the pet’s dietary routine, such as:
- Choline
- Vitamin A
- Vitamin K
- Vitamin B in forms of biotins, niacin, riboflavin vitamin B6
- Vitamin E
- Vitamin D
Green Mountain Animal LLC
Green Mountain Animal is one of the highest quality production facilities providing contract manufacturing of various pet products. They are the right facility to hire because they provide customers with various services to make their business successful.
Green Mountain Animal provides you with white label services that include, researching the right and innovative formulas, resourcing high-quality raw materials, manufacturing the product, packaging it, and marketing the product in the industry.
They have a team of professionals that are competent enough to design an excellent product. Your team of professionals will also be able to efficiently push your product in the market. Nevertheless, they work under the guidelines of the National Animals Supplement Council, which makes them trustworthy.
They provide you with samples and small batches ordering policy that will help you make an educated decision.
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Final Feedback
The Pet food industry is a growing industry that is making many names in the world right now. According to predictions, the industry will become a giant in no time. Therefore, getting yourself in the industry now is a wise decision.
In this case, Green Mountain Animal is your best friend. They can make you innovative pet food formulas and market them for you as well.
Call Us Toll-Free 802-752-4738 | Email Us