Private Label pet products – How it Works

How do you get private label pet products made? As the pet industry is accelerating with time, there is obviously a lot of competition going on in the market. Pet product retailers are making maximum efforts to stand out from the pack. Many brands and companies have come up with a variety of pet health and care products. You can find the same product available through different channels, from big retail stores and e-commerce to small local stores in your neighborhood.

As manufacturers have growing concerns about standing out in the market, many of them are looking up to provide private label products to their customers. Private label pet products are trending, as it is beneficial for the manufacturers to upscale the selling of their products. If you are thinking of making it to private labels, here is what you need to do.

Private Label pet products: Solidify your brand name

One thing you should know is that private label products are more than just selling your products. A private pet label is the extension of your brand name that will eventually lead to an increase in the sales of your product. So to make the private label work for you, the products you manufacture should reflect everything your brand stands for.

For instance, if you are an all-natural store selling high-quality and organic pet food, then your private pet label should reflect that. Make sure your products have simple, natural, and high-nutrient ingredients. Along with natural and organic ingredients, the label of your every product should be very clear and concise, emphasizing your brand’s standpoint.

Do Thorough Research

Doing thorough and careful research is important before getting a private pet label for your product. When you have decided that you are going to position your brand, there are two crucial things you need to look for.

1. What category your product will encompass

It is important to brainstorm and do research about the category or categories your products will have. Decide whether you want to sell consumable, hard goods or both? Will you be willing to add pet treats or will you stick to pet food only? What categories do you think you have a strong connection with our existing vendors?

2. How you will position your product

Once you know what category you are going for, it is time to find out how you are going to position the product into that category. There are basically three positions for any type of product: good, better, best.

Good

Products of good quality are budget-friendly. They have the opening price point of having a satisfactory quality. Good quality products are not bad; however, with tough completion in the market, good-quality products can cheapen your brand image.

Better

Between the good quality and the premium quality of the products, lays this category in between. Better quality products may cost 20-30% more than premium quality products, making it great for those who will fudge a little fall on the quality to get a product for a decent price.

When private pet label is correctly used, better-quality products have the potential for retailers to upscale their business.

Best

The best or premium quality products are the cream of the crop. These products are manufactured under the top conditions and using the highest quality of raw materials, ingredients, procedures, and testing methods.

Creating the products of this category requires a lot of investment. It is not easy for premium products to get a private label, but it is difficult to get successful with it. But if you managed to succeed, your business will be booming.

Select a Manufacturer

Selecting the right manufacturer is a crucial part of getting a private pet labeled product. Finding the right manufacturer will take time, but it is best to take time and know what your manufacturer should be like.

If you do not know where to begin looking for a manufacturer, ask those you have already with work. Many of your vendors might offer you a private label for your products.

Finding the right manufacturer requires time and research. You have to consider everything from the quality of ingredients to the warehouses and source of manufacturing. You would also need to take tours of factories and check whether their procedures match the quality you want in your product.

Benefits of Private Labelled Pet Products

Private pet labeled products gain customer trust. Private labeled pet products ensure the quality and palatability of pet food.

Pet products with private label brands emulate the current brand on the shelf. If you are a retailer, private label helps you to compete with the fastest moving pet food products.

When you have pet food under a private label, it will not only have a great taste but will fulfill all the nutritional requirements of pets.

Get Private Labelled Pet Product for your Business

Are you thinking of getting private labeled products for your pet? Contact us as we have got the best working standards and high-quality ingredients manufacture pet health products with. Green Mountain Animal is the well-renowned name in the pet the industry providing a variety of pet product categories to our customers.

Call today:

GREEN MOUNTAIN ANIMAL LLC
75 Catamount Drive
Milton, Vermont 05468
802-752-4738
drmetz@grnmtnanimal.com
​ctomat@grnmtnanimal.com